SBC Summit 2026 Opens in Lisbon With 40,000 Delegates Expected
SBC’s flagship event kicks off with a record attendance forecast and a lineup featuring Michael Jordan, Jason Robins and Carsten Koerl.
The SBC Summit 2026 is underway in Lisbon, with over 40,000 delegates anticipated to attend the three-day event at the Feira Internacional de Lisboa and MEO Arena.
The conference is set to bring together operators, vendors, affiliates, regulators, and technology companies, all featuring more than 800 exhibitors and sponsors, 600 speakers and over 11,000 operators.
Basketball legend Michael Jordan will be the opening keynote speaker, joined by Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder, CEO and Chairman Jason Robins. This session will discuss the business of sports evolution.
The 2026 event brings new formats, including speed networking sessions, the Global Prediction Markets Forum and African Gaming Forum, with the Affiliate Leaders Summit returning as a standalone co-located event.
Technology and AI are among the main themes, with companies including AWS, Google, Meta, OpenAI, TikTok, Tinder and Snapchat represented at the summit. The program also has academies focused on AI, player experience, digital marketing and CRM, and Web3 and crypto.
To support the event’s focus on industry intelligence, Clast is bringing its new Vision printed journal to SBC Summit. The limited-edition publication includes original reporting, exclusive interviews and expert analysis across strategy, product, growth and regulation, with copies available for delegates to pick up at the event.
SBC Summit 2026 runs through October 1 in Lisbon, with networking events and an expanded exhibition program running alongside the conference agenda.
